The importance of tasting at the POS

Sensory experience, more often than not, surpasses the visual experience, especially when the industry is food. It is worth much more to take a product that you are accustomed to the flavor you choose, the blind, something new and so the tasting is a key piece to influence the sell out at the POS.

The tasting, as the name already suggests, is for you to let the shopper try the product sold. It is difficult for people to switch, for example, the brand of coffee they are accustomed to buying, so experience is important in convincing the shopper to know a new product. Thus, sensory experience together with excellent communication is able to convince and ensure a new customer for your coffee.

Marketing is also imperative to get the attention of shoppers. Betting on balloons, stickers, gondola banners, promotional banner, cross ribbon and mobiles, can be the perfect match to ensure increased sales and brand recognition. It is proven that the tasting and the communication in the POS increase the sell outem 20%.

Compart works with the hiring and training of promoters that consists of techniques of approaches and sales, in addition to prior knowledge of the brand, the differential of the product. Our sales expertise and broad operational structure, backoffice with market experience and accurate analytical capacity, allows us to operationalize actions in nuclei, tailored to the client’s profile.

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The importance of tasting at the POS

The importance of tasting at the POS