Compart is an agency that specializes in Trade Marketing, merchandising and technological solutions for POS sites. In the market since 1995, we strive to deliver results through the use of our skilled teams and market intelligence.
Using a combination of intelligence, technology and creativity, the goal of our agency is to achieve positive results for our clients by planning, developing and executing solutions for the POS site.
SOLID FINANCIAL BASE
PLANNING, DEVELOPMENT AND EXECUTION OF SHARES IN POINT OF SALE
MARKET INTELLIGENCE
Our
To provide the best service, to generate measurable results and to provide our clients and partners with a reliable basis for making decisions.
Our
To leverage our technological systems and ability to manage high performance teams in order to provide the best possible service for companies in the trade, sales and marketing industries.
Our
Innovation, integrity, ethics, transparency, sustainable growth as well as respect for people and the environment.
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Compart was set up in the city of Cachoeirinha in Rio Grande do Sul on September 20th 2015.
Recruited promotional staff. Managed and co-oriented their team. Collected and analyzed data. Drew up special reports. Provided support for their supervisors.
Set up an office in the city of Porto Alegre.
Ran a "Purchase Necessary" competition. Recruited promotional staff. Collected and analyzed data.
Recruited promotional staff located throughout Brazil. Collected and analyzed data. Provided training to help their team to achieve better results.
Started trading in São Paulo.
Nationwide project. Ran a marketing campaign which targeted dentists. The campaign used studies that has been carried out by specialists to promote the Listerine brand. Recruited and co-ordinated their team. Collected and analyzed data.
Compart is a pioneer in the development of apps for Trade Marketing. We started collecting data via SMS and launched the first version of Comptrade Web. Castrol, J&J and Alpargatas participated in the initial project.
Recruited promotional staff. Co-orientated their team. Carried out visits to body shops, metallurgy workshops and automobile manufacturers. Collected and analyzed data.
Recruited personnel for a range of roles. Carried out strategic planning. Managed and co-orientated their team. Ran marketing campaigns. Collected and analyzed data.
After J&J bought Listerine from Pfizer, they decided to hire Compart based on the success of a project that Compart had previously carried out for Pfizer. Compart continued to act as a service provider for J&J for many years and they ran a project that involved selling Listerine in small-sized drug stores.
Set up an office in the neighborhood of Alto de Pinheiros.
Launch of the first data collection app for Smartphones that used Windows Mobile.
Recruited promotional staff. Project took place in the city of São Paulo and Campinas. Ran marketing campaigns where customers were approached directly and motivated to buy the client's products. Collected and analyzed data.
Tasting sessions were held in the biggest supermarket chains in the country which increased the profile of the product. Collected and analyzed data.
Recruited promotional staff. Project took place in the city of São Paulo and Campinas. Ran marketing campaigns where customers were approached directly and motivated to buy their products. Collected and analyzed data.
Recruited promotional staff, two of whom were professional veterinarians. Project carried out in the south and southeast regions. Worked on strengthening the relationship with the Shopper. Collected and analyzed data.
First agency in the sector to be awarded ISO 9001 certification.
Migration of 40 client-specific systems from the Windows Mobile OS to the Android platform. The entire process took about a year to complete.
Held a gastronomic event in São Paulo. Recruited promotional staff that specialized in cuisine. Managed and co-oriented their team.
Recruitment promotional staff who specialized in merchandising and window dressing. Designed product displays based on a shopper's journey through the store. Provided training for promotional staff on how to use new sports technology. It was the first project to use our new Comptrade system. Collected and analyzed data.
The availability of new versions of Android led to the evolution of the mobile platform. Contained new features and enhanced usability as well as new methods of data collection that were tailored to the client. The second generation of the Comptrade Web platform was launched.
The company responsible for the Harman brand, one of the largest manufacturers of audio products in the world. Hired promotional staff that specialize in Lifestyle Products. Project was run in 150 shops in the city of São Paulo. Provided training workshops for their salespeople. Oversaw the promotional campaign of the brand/product to ensure that everything went according to plan. Collected and analyzed data.
Ran marketing campaigns which used technical exhibition promotional staff to increase sell-out and to promote the differentiation values of the Mobil brand in the POS. Worked alongside car, truck and motorcycle retailers as well as oil change stations.
Recruited promotional staff. Collected and analyzed data. Ran a tasting campaign so as to give the consumer the best possible experience.
The first Project where Compart used an SLA (Service Level Agreement). Recruited on-site stock clerks that worked for specific brands in Walmart stores. Displayed a diligent and flexible approach to recruitment.
Recruited promotional staff. Project took place in São Paulo, Rio de Janeiro, Minas Gerais and Rio Grande do Sul. Compart developed a tailor-made system that allowed Philip Morris to manage and monitor their team. Enabled the real-time transmission of data collected in the field which was used to drive the product strategy.
In conjunction with the KitchenAid line, we worked with promoters, chefs and trainers who carried out demonstrations in high-end stores to showcase the features of the product, which resulted in an increase in revenue and brand exposure.
Recruited promotional staff. Ran training workshops for promotional staff to ensure that they had a comprehensive knowledge of the product. Project took place in São Paulo and its surrounding cities, Rio de Janeiro, Rio Grande do Sul, Minas Gerais, Paraná as well as the Federal District of Brazil. Created an integrated system that combined a mobile app for collecting data with a web based back office system for analysing the data. Collected and analyzed data.
Recruited promotional staff. Data collection and analysis. Carried out consumer research. Consulted 850 clients.
Hired 14 veterinary surgeons. Carried out visits to veterinary clinics. Worked on strengthening the relationship with the clients and promoted the products. Collected and analyzed data.
Hired promotional staff who focused on improving the market position of Dermacyd and Cepacol. Data that was collected using the system developed by Compart was used to inform their strategic planning. Ran a monthly incentive scheme which aimed to inspire the promotional staff to work harder. Collected and analyzed data.
Recruited promotional staff. Managed their team and trained them in how handle queries and to give product demonstrations. Collected and analyzed data.
Ran Telemarketing and door to door campaigns. Identified business opportunities. Evaluated the promotional staff and trained them on how to deliver a tailor-made service to their companies. Collected and analyzed data.
Recruited promotional staff who specialise in merchandising. Project was run in Minas Gerais, Espírito Santo, Mato Grosso, the Federal District, Goiás and Amazonas. Collected and analyzed data.
Recruited promotional staff. Project took place in São Paulo. Was run in 264 POS sites. Collected and analyzed data.
Created a graphic design catalog.
We created a Retail Laboratory that comes complete with a classroom. We use the space to deliver training workshops on merchandising techniques and shopper behavior, amongst many other topics. Our goal is to help the teams carry out their work to a higher standard so that they may achieve sell-out.
Hired promotional staff who specialize in mechandising. Managed and co-oriented of their team. Set up merchandising materials. Collected and analyzed data.
Developed a "purchase necessary" competition and designed the KV (Key Visual) and promotional pieces for the marketing campaign that was run in POS sites all over Brazil. Our team also handled all aspects of the logistics and distribution.
Compart took over the project from another agency. Hired 44 promoters who specialized in merchandising. Staff evaluations were carried out by the HR department to ensure that they had the best people working for them. Developed a new platform for the system. Designed a shelf that was specifically customized for their store in Brasília. Oversaw the entire project from its initial stages through to completion.
